A landing page in a week sounds rushed. In practice it is mostly a question of order: if the content comes first instead of being hunted down at the end, a week is plenty. Here is how it runs.
Day 1: conversation and briefing
Twenty minutes on the phone or in person cover the important questions: what you offer, who you want to reach, what should happen at the end — a call, a message, a booking. Plus the short questionnaire for colours, references and existing material.
Days 2 to 3: draft
You see the draft of the page: structure, fonts, colours, the first version of the texts. This is the moment for changes — later they cost more, because by then it is built. One round of feedback is part of the plan.
Days 4 to 5: build
The page gets built rather than clicked together: a custom layout, texts in their place, images scaled and compressed, the form with notifications to your email address and protection against automated messages.
Day 6: technology, law and search engines
SSL certificate, page titles and descriptions, structure for search engines, legal notice and privacy policy, testing on real devices — phone, tablet, desktop — and a pass over load time.
Day 7: launch and handover
The domain is connected, the page goes live, it gets submitted to Google. You receive all access: domain, hosting, mailbox, analytics. After that you decide whether to add maintenance or carry on yourself.
It is not the technology that delays a week, it is content that only gets looked for on day five.
What to have ready on day one
- your logo if you have one, ideally as a vector file
- five to ten photos of work, premises or the team
- services as bullet points, opening hours, the area you cover
- details for the legal notice: company name, address, register data, VAT ID
- two or three websites you like, with one sentence on why
- access to the domain, if you already have one
If something is missing, that is not a blocker: texts can be developed in conversation, photos can follow later and be swapped afterwards.
What really makes a week fail
Open decisions. If the draft waits three days for feedback, or the structure gets rearranged mid-build, the date moves. Both are avoidable when one person on your side decides and the feedback comes in one go.