The question comes up in almost every first conversation: is one page enough, or do I need a proper website? The answer depends less on the size of your company than on how many different questions your customers arrive with.
When a landing page is enough
A landing page is a single, longer page: offer, arguments, references, contact — all below one another. It fits when
- you essentially offer one service, not ten different ones
- most customers call or write anyway instead of reading at length
- you want to be online quickly, for Google Ads or a flyer with a QR code
- there is not much material yet: a logo, a few photos, a handful of sentences
Its strength is guidance: there is exactly one path through the page and exactly one goal at the end. At BNK Web it costs 199 € and is online within a week.
When several pages make sense
As soon as several topics sit side by side, a single page gets long and hard to scan. A multi-page website makes sense when there are
- several services, each deserving its own text
- a team to introduce
- references or projects with pages of their own
- a blog or an advice section
- search engines: each page can be found for its own search term
That last point is often underrated. One page can only rank for one main topic. If you want to cover both bathroom renovation and heating installation, you need two pages with two distinct texts.
The difference in numbers
At BNK Web the multi-page website costs 299 €, up to ten pages included, each further page 20 €. So between a landing page and a site with services, team, references and contact there is 100 € — the bigger difference is the work on text and photos, not the price.
It is not the number of pages that decides, but the number of questions your customers bring with them.
Extending later
The start is rarely the final decision. A landing page can be extended with further pages later without starting over: the structure, the fonts and the colours stay, pages get added. If you are unsure, start small, collect inquiries for three months, then extend where the questions actually come up.
A simple test
Write down the questions customers ask you on the phone. If every answer fits into a text that takes two minutes to read, a landing page will do. If the answers fall into three or four separate topics, the multi-page site is the cheaper option — otherwise you keep answering the same questions by phone.