The most common hold-up when building a website is not design or technology, it is content. Yet the need is smaller than most people think: a good landing page gets by with a handful of photos and two pages of text.
What you provide
- your logo if you have one — ideally as a vector file, otherwise at the highest resolution available
- five to ten photos: work, premises, team, details
- services as bullet points, phrased the way you would say them on the phone
- opening hours, location, the area you cover
- two or three references or customer quotes, if you have them
- the details for the legal notice
Nothing more is needed to start. Everything else comes out of the conversation.
Photos: what works
Real images beat stock photos by a wide margin. A photo of your own workshop is more credible than a smiling model from a database — and visitors notice the difference immediately.
- shoot during the day, by a window or outside, without flash
- hold the phone horizontally; the home page needs a wide image
- set the highest quality in the camera app and do not send them through a messenger, which compresses them
- show people at work, not only tidy empty rooms
- include details: tools, materials, a finished result
- get the consent of anyone recognizable before using a photo
If there are no photos yet, that is no reason to wait: the page starts with a calm layout without large image areas, and the photos get added later.
Texts: four questions every page answers
- What do you offer, in one sentence without jargon?
- Who is it for and which area do you work in?
- Why you — what is demonstrably different, not just claimed?
- What should the visitor do next?
Anyone who supplies those four answers as bullet points has done most of the work. The wording can be shaped together afterwards.
One honest sentence about your own work carries more weight than three paragraphs from the marketing dictionary.
What I take care of
I put the bullet points in order, write the texts in clear language, cut where it helps, and suggest headings. Photos get cropped, scaled and compressed so the page stays fast. You read everything before launch and decide what stays.
What is allowed to be missing
Blog articles, portraits of every team member, brochure-grade copy. All of that can follow. What matters is starting with what you have today — a page that is online and brings in inquiries is worth more than a perfect page that has been waiting six months for photos.